Rubik's Packaging
Packaging Design
Part of my role as the design lead on the Rubik's Cube re-brand was to develop the new Rubik's packaging in line with the updated brand style.
The new style sees a change from the old white and black packaging to a fun, dynamic and colourful style. The product is always visible, either through cut-outs or in situ, so people can get a real idea of the variety of challenges Rubik's has to offer other than the original 3x3 Rubik's Cube.
We also introduced a new Challenge Level that was clearly visible on all packaging in order to encourage repeat purchases.
Note: Assets shown here to promote my work have been sourced from the Summer Day Media website and were created by myself whilst working as a Graphic Designer as part of the great team at Summer Day Media. For more of their amazing work please visit www.summerdaymedia.com.
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